It seemed like a good idea at the time

A group of young females dressed all in black, sporting 80s-vintage oversized dark sunglasses and mustaches were handing out invites to a Dale Earnhardt "champagne toast" hosted by his widow Teresa Earnhardt on Wednesday night. Wondering if she signed off on this?
Indeed, yes. The motif is the hook of a new Dale Earnhardt Foundation ad campaign featuring the tagline, "Everyone's got a little Dale in them."
At the reception in the presidential suite of the Ritz-Carlton on Wednesday night, Teresa Earnhardt admitted she'd even tried on one the mustaches when the idea was being spit-balled.